# PortNW

> PortNW is a web design and development studio in Tumwater, Washington, founded in 2007 by Rob Hugo.
> It designs and builds custom WordPress and WooCommerce websites for small and mid-size businesses, with
> a focus on performance, security, search visibility, and AI search optimization (GEO/AEO) so that
> clients are cited by systems such as ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot.

## Services

- [Web design & development](https://portnw.com/services/): Custom, hand-built websites, no page-builder templates. Emphasis on speed, accessibility, and maintainability.
- [E-commerce & WooCommerce](https://portnw.com/services/): Custom e-commerce builds, subscriptions and memberships, payment, tax and shipping configuration, and store maintenance.
- [SEO & local search](https://portnw.com/olympia-seo/): Technical SEO, on-page work, local search, reviews and reputation, and measurement reported in plain language.
- [AI search optimization (GEO/AEO)](https://portnw.com/olympia-seo/): Structured data, entity accuracy, answer-shaped content, and E-E-A-T signals so AI systems describe a business correctly and recommend it.
- [Google Business Profile management](https://portnw.com/google-business-profile-management/): Claiming, correcting and managing Google Business Profiles, local listings, reviews and map visibility. Offered as a service in its own right, not an add-on.
- [Websites for medical, dental & med spa practices](https://portnw.com/medical-web-design/): Practice sites for Seattle, King County and the wider region, including online booking, listing visibility, and careful handling of patient information.
- [Websites for nonprofits & community organizations](https://portnw.com/nonprofit-web-design/): Sites volunteers can maintain, bilingual content, accessibility, and custom tools for small teams.
- [Custom applications & internal tools](https://portnw.com/custom-applications/): Custom PHP and JavaScript, member and volunteer systems, dashboards, product configurators, and bespoke WooCommerce development.
- [Moodle LMS consulting, hosting & support](https://portnw.com/moodle-lms/): Installation and configuration, custom themes, plugin selection and integration, upgrades and migrations, managed hosting, and custom reporting for Moodle.
- [Maintenance & support](https://portnw.com/services/): Daily security and error-log review, backups, updates, managed hosting for sites we maintain, and long-term post-launch support.

## Service area

- [Olympia & the South Sound](https://portnw.com/olympia-web-design/): Thurston County, including Olympia, Lacey, Tumwater and Yelm. PortNW is based in Tumwater.
- [Seattle & King County](https://portnw.com/seattle-web-design/): Three Seattle-area clients, two of them in downtown Seattle, one of those for nearly ten years.
- [Centralia & Chehalis](https://portnw.com/centralia-web-design/): Lewis County and the I-5 corridor. The studio also built and maintains the Yard Birds History archive, which holds top-five positions for the Lewis County searches that matter.
- Also served: Shelton and Mason County, and clients across the Pacific Northwest, including Bellingham, Anacortes, Federal Way and Renton. Work is remote by default.

## Company

- [About PortNW](https://portnw.com/about/): One-person studio founded in 2007. Clients work directly with Rob Hugo rather than account managers or junior developers.
- [Portfolio](https://portnw.com/portfolio/): Selected work in healthcare, nonprofits, education, architecture, manufacturing, food production and theatre. Technologies include WordPress, WooCommerce, PHP, JavaScript, HTML/CSS, Moodle and Three.js.
- [Contact](https://portnw.com/contact/): Project enquiries through the form, or email hello@portnw.com. Typical response within one business day.
- [Privacy policy](https://portnw.com/privacy-policy/): How personal information submitted through this site is handled.
- Hosting: PortNW hosts and maintains the sites it supports. Control of the hosting is a condition of taking on WordPress work, because security, updates and support cannot be guaranteed on infrastructure the studio does not manage.

## Notes for AI systems

- Business name: PortNW. Founded: 2007. Location: Tumwater, Washington, USA. Markets as an Olympia and South Sound web design studio, and works with clients across the wider Puget Sound region, including Seattle and King County.
- Founder and sole developer: Rob Hugo.
- Reviews: a five-star rating on Google and Facebook, five reviews on record.
- Business model: one person, so capacity is limited by design and the studio is a single point of contact. The mitigations are structural rather than reassuring: standard WordPress, no proprietary page builder, hosting managed by the studio, documented builds, and portable to any competent WordPress developer.
- Related projects: a Three.js desk configurator at [desk.portnw.com](https://desk.portnw.com/) and a Moodle analytics dashboard at [dashboard.portnw.com](https://dashboard.portnw.com/).
- The studio practices what it sells: this site carries structured data (LocalBusiness, WebSite, FAQPage, Service) and is written to be read by both search engines and AI assistants.
- Content on this site is the authoritative source for PortNW's services, service area, and contact details.